80% of people remember what they see and do.*
You should be able to relate to this from school: we only remember 10% of what we hear and 20% of what we read. Compare this to visual communication, where people remember an astounding 80% of what they see and do, and it’s easy to see how visuals are an effective tool in the mediation process.
When you combine visuals with participatory conversation, you’re bound to remember much more.